Creative + Marketing Portfolio

Jaiden
Hernandez

Social media strategist & graphic designer based in the Bronx, NY.
Bilingual. Multi-platform. Community-driven.

View My Work
BRONX_NYC
EN / ES
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MARKETING
DESIGN
CONTENT
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2024–2026
01 //

Marketing Work

A curated snapshot from a broader body of work — spanning social campaigns, community storytelling, and content across platforms.

BronxNet — Celebrating Black History Month Campaign Start
BronxNet
BronxNet — Celebrating Black History Month Campaign Start
Role: Graphic design & production
Campaign launch graphic created for BronxNet's Black History Month initiative, promoting events including a children's book talk and early Bronx history lecture.
BronxTalk — Bronx Net Exclusive
BronxNet
BronxTalk — Bronx Net Exclusive
Role: Direction, editing & production
Behind the scenes on set for BronxTalk, a Bronx Net exclusive production.
BronxNet Black History Month Carousel
BronxNet
BronxNet — Celebrating Black History Month
Role: Research, copywriting & carousel development
Instagram carousel created for BronxNet's BHM campaign, spotlighting the theme 'African Americans and Labor' and its impact on social and economic growth.
Thanksgiving Season Instagram Reel
Lehman College SCPS
Thanksgiving Season Reel
Role: Direction & editing
A seasonal Instagram reel capturing the Thanksgiving spirit for the SCPS community at Lehman College. Contributed to an upward engagement increase of 2,000+ on the SCPS video content.
Lehman College SCPS Adult Degree Program
Lehman College SCPS
Lehman College SCPS — Adult Degree Program
Role: Direction, editing & production
Back to school campaign for Lehman College's School of Continuing and Professional Studies, promoting the Adult Degree Program. Part of a video series that drove 2,000+ in engagement across SCPS content.
Lehman College SCPS ADP Spotlight
Lehman College SCPS
Lehman College SCPS — ADP Spotlight
Role: Direction, editing & production
Short series featuring ADP students sharing their experiences at Lehman College's School of Continuing and Professional Studies. Series contributed to 2,000+ engagement growth across SCPS video content.
Christina Callender — Adult Degree Program
Lehman College SCPS
Join the Adult Degree Program
Role: Graphic design
Student spotlight featuring Christina Callender, highlighting the benefits of joining Lehman's Adult Degree Program.
Attend an ADP Info Session
Lehman College SCPS
Attend an ADP Info Session
Role: Graphic design
Promotional flyer encouraging prospective students to attend an Adult Degree Program info session and take the next step toward enrollment.
Zoom Advisement & Enrollment Now Open
Lehman College SCPS
Zoom Advisement & Enrollment Open
Role: Graphic design
Flyer promoting Zoom-based advisement and enrollment sessions for the Adult Degree Program, open Monday November 17.
FLG — Event Flyer
FLG — Lehman College
FLG — Event Flyer
Role: Graphic design
Real Estate: Market Research & Property Analysis workshop. Lehman College, March 26.
FLG — Event Flyer
FLG — Lehman College
FLG — Event Flyer
Role: Graphic design
Credit Agricole CIB Office Visit. Thursday March 12, 2026, 3:30–5 PM.
FLG — Event Flyer
FLG — Lehman College
FLG — Event Flyer
Role: Graphic design
Julio Reyes & Finance Panel. Citizens Bank professionals. April 22, 4–6 PM.
FLG — Interviews with Lena George
FLG — Instagram Reel
Interviews with Lena George
Role: Editing & composition from gathered footage
FLG club interview series created in collaboration with fellow FLG members for the FLG Instagram page.
FLG — On a Budget
FLG — Instagram Reel
FLG On a Budget
Role: Editing & composition from gathered footage
Street series exploring low budget eats for college students in the Bronx. Created in collaboration with fellow FLG members.
FLG — Dressing to the Nines on Some Dimes
FLG — Instagram Reel
Dressing to the Nines on Some Dimes
Role: Recording & creative insight
Budget-friendly wardrobe guide for college students — how to dress professionally for interviews without breaking the bank. Created in collaboration with fellow FLG members.
Testimonial

“His eye for design is both thoughtful and intentional… Jaiden brought a calm, positive energy and a willingness to contribute wherever he was needed. He was dependable, a great communicator, and always approached tasks with care and attention to detail.”

— Vesly Beato
Community Engagement & Brand Manager, BronxNet Community Television
02 //

Graphic Design

A small recollection of graphic work — spanning digital design, print, and visual storytelling across platforms and communities.

Flower 3D Render
Cinema 4D — 3D Rendering
Flower — 3D Render
3D modeled and rendered flower in a pot. Created in Cinema 4D.
Glasses 3D Render
Cinema 4D — 3D Rendering
Glasses — 3D Render
3D modeled and rendered glasses. Created in Cinema 4D.
Texture & Shading Study
Cinema 4D — 3D Rendering
Texture & Shading Study
Material and shading study showcasing various surface textures rendered in Cinema 4D.
Printmaking — Beginner Series
Printmaking — Physical Prints
Beginner Series — Development in Skill
A recollection of early printmaking work showcasing a progression in skill, technique, and understanding of the medium. My background in printmaking informs the way I approach layering, composition and color in digital work.
Printmaking — Axolotl Series
Printmaking — Physical Prints
Axolotl Series — Continuity & Growth
A continuation of an earlier print, exploring color variation across three editions — a study in the connection between art and the ongoing improvement of craft.
Adobe After Effects — Motion Graphics
Bounce Text Animation
Kinetic typography with dynamic bounce animations. Created in After Effects.
Adobe After Effects — Motion Graphics
Ruby — Ad Bump
Cartoon-style ad bump animation inspired by broadcast bumpers. Created in After Effects.
Track 808 Magazine Cover
Adobe Creative Cloud — Print Design
Track 808 — Magazine Cover
Mock magazine cover for Track 808, a concept hip-hop/rap publication. Featured cover story: Young Thug — Against All Odds. December 2024.

About Me

First-generation college graduate, May 2026 alumnus of Lehman College, and a creative who has always believed that great work lives at the intersection of art and strategy. Growing up in the Bronx shaped how I see storytelling — community-first, culturally aware, and built to connect.

Through collaborations with Green Canvas Productions, Lehman College SCPS, BronxNet, and Start Lighthouse, I've built work that combines creativity with insight — producing content that resonates, drives engagement, and tells stories worth sharing. Beyond the screen, I've also contributed to my local community through translation work, bridging language gaps where it matters most.

Adobe CCCinema 4DAfter EffectsCanvaCapCutPremierePhotoshopIllustratorExcelEnglish / Spanish
4+
Internships Completed
4
Platforms Managed
30+
Posts / Month
2
Languages
2K+
Engagement Growth
4
Collaborating Organizations

Let's Work

Open to full-time marketing roles, freelance creative work, and collaborations. Based in the Bronx — available across the NYC metro area.

LinkedIn Profile Email Me
FLG Flyer