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Creative + Marketing Portfolio
Jaiden
Hernandez
Social media strategist & graphic designer based in the Bronx, NY.
Bilingual. Multi-platform. Community-driven.
BRONX_NYC
EN / ES
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MARKETING
DESIGN
CONTENT
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2024–2026
EN / ES
——————
MARKETING
DESIGN
CONTENT
——————
2024–2026
01 //
Marketing Work
A curated snapshot from a broader body of work — spanning social campaigns, community storytelling, and content across platforms.
BronxNet
BronxNet — Celebrating Black History Month Campaign Start
Role: Graphic design & production
Campaign launch graphic created for BronxNet's Black History Month initiative, promoting events including a children's book talk and early Bronx history lecture.
BronxNet
BronxTalk — Bronx Net Exclusive
Role: Direction, editing & production
Behind the scenes on set for BronxTalk, a Bronx Net exclusive production.
BronxNet
BronxNet — Celebrating Black History Month
Role: Research, copywriting & carousel development
Instagram carousel created for BronxNet's BHM campaign, spotlighting the theme 'African Americans and Labor' and its impact on social and economic growth.
Lehman College SCPS
Thanksgiving Season Reel
Role: Direction & editing
A seasonal Instagram reel capturing the Thanksgiving spirit for the SCPS community at Lehman College. Contributed to an upward engagement increase of 2,000+ on the SCPS video content.
Lehman College SCPS
Lehman College SCPS — Adult Degree Program
Role: Direction, editing & production
Back to school campaign for Lehman College's School of Continuing and Professional Studies, promoting the Adult Degree Program. Part of a video series that drove 2,000+ in engagement across SCPS content.
Lehman College SCPS
Lehman College SCPS — ADP Spotlight
Role: Direction, editing & production
Short series featuring ADP students sharing their experiences at Lehman College's School of Continuing and Professional Studies. Series contributed to 2,000+ engagement growth across SCPS video content.
Lehman College SCPS
Join the Adult Degree Program
Role: Graphic design
Student spotlight featuring Christina Callender, highlighting the benefits of joining Lehman's Adult Degree Program.
Lehman College SCPS
Attend an ADP Info Session
Role: Graphic design
Promotional flyer encouraging prospective students to attend an Adult Degree Program info session and take the next step toward enrollment.
Lehman College SCPS
Zoom Advisement & Enrollment Open
Role: Graphic design
Flyer promoting Zoom-based advisement and enrollment sessions for the Adult Degree Program, open Monday November 17.
FLG — Lehman College
FLG — Event Flyer
Role: Graphic design
Real Estate: Market Research & Property Analysis workshop. Lehman College, March 26.
FLG — Lehman College
FLG — Event Flyer
Role: Graphic design
Credit Agricole CIB Office Visit. Thursday March 12, 2026, 3:30–5 PM.
FLG — Lehman College
FLG — Event Flyer
Role: Graphic design
Julio Reyes & Finance Panel. Citizens Bank professionals. April 22, 4–6 PM.
FLG — Instagram Reel
Interviews with Lena George
Role: Editing & composition from gathered footage
FLG club interview series created in collaboration with fellow FLG members for the FLG Instagram page.
FLG — Instagram Reel
FLG On a Budget
Role: Editing & composition from gathered footage
Street series exploring low budget eats for college students in the Bronx. Created in collaboration with fellow FLG members.
FLG — Instagram Reel
Dressing to the Nines on Some Dimes
Role: Recording & creative insight
Budget-friendly wardrobe guide for college students — how to dress professionally for interviews without breaking the bank. Created in collaboration with fellow FLG members.
Testimonial
“His eye for design is both thoughtful and intentional… Jaiden brought a calm, positive energy and a willingness to contribute wherever he was needed. He was dependable, a great communicator, and always approached tasks with care and attention to detail.”
02 //
Graphic Design
A small recollection of graphic work — spanning digital design, print, and visual storytelling across platforms and communities.
Cinema 4D — 3D Rendering
Flower — 3D Render
3D modeled and rendered flower in a pot. Created in Cinema 4D.
Cinema 4D — 3D Rendering
Glasses — 3D Render
3D modeled and rendered glasses. Created in Cinema 4D.
Cinema 4D — 3D Rendering
Texture & Shading Study
Material and shading study showcasing various surface textures rendered in Cinema 4D.
Printmaking — Physical Prints
Beginner Series — Development in Skill
A recollection of early printmaking work showcasing a progression in skill, technique, and understanding of the medium. My background in printmaking informs the way I approach layering, composition and color in digital work.